You Sure

Leading Dutch insurance distribution platform

You Sure (“the Company”) is a leading Dutch insurance distribution platform. The Company acts as insurance broker and managing general agent (“MGA”), offering insurances both to SMEs and consumers. It is mainly active in the property and consultancy segment and has an increasing presence in pensions and income protection for businesses. You Sure is one-stop-shop for small to medium-sized enterprises and also serves private individuals.

The Company was founded in 2011 by Ger Knikman and Joep van den Eijkel. Headquartered in Ridderkerk, the Company has eight offices across the Netherlands.

The investment was acquired from Synergia in November 2020, and the co-founders reinvested alongside IK Partners to support further growth of the business.

What Attracted us to the Business

• Stable growing insurance market with recurring revenue
• Fragmented market with significant opportunity for further consolidation
• Strong M&A track record
• Company’s platform is designed to integrate acquired portfolios
• Experienced management team with strong network in the insurance market

Our Value Creation Strategy

We are working alongside management to:

• Accelerate growth through mergers and acquisitions;
• Broaden service offering and cross-sell to existing customers;
• Expand online niche propositions to win new customers; and
• Automate and digitalise processes to improve customer experience and increase efficiencies.

Quote from the Client

“As we embark on the next stage of our growth, we are delighted to partner with IK. With their established presence in the Netherlands and track record of delivering long-term value, we look forward to proceeding with our strategic pipeline of acquisitions while delivering strong organic growth.”

Ger Knikman, Chief Executive Officer, You Sure